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The COVID-19 crisis has restarted discussions about the purpose of wealth and as we move into a new reality, more businesses and individuals are considering how they can give back.

When starting your philanthropic journey, it’s important not to rush. Having a clear focus maximises the impact of your philanthropy for you and society.

Here are five questions we suggest you ask yourself before you start your journey:

  • What is my wealth for and do I have any excess wealth that I could put to use in different ways?
  • What is important to me?
  • How involved do I want to be in my philanthropic activity?
  • As a family business owner, should I align my personal philanthropic objectives with the business?
  • How will I measure the impact of philanthropy and what will success look like?