Linda Ellett outlines three phases in socialising that we can expect as we move from recovery to the new reality.
“The future of socialising was already changing. Whether that was digital dating, better home entertainment, or health trends meaning people were drinking less alcohol and socialising through exercise. COVID-19 has accelerated these trends.”
Lockdown has had a huge impact on the way we socialise. We're becoming used to virtual dinner parties and quizzes. But as restrictions ease, what will socialising look like and what can consumer-facing businesses do to adapt?
In our new reality video, Linda Ellett, Partner, UK Head of Consumer Markets, Leisure & Retail, outlines three phases as we progress to a new reality in socialising:
At home entertainment
With people socialising more from home, we’ll continue to see YouTube yoga classes and virtual movie nights. There’s an opportunity here for innovative meal and drink delivery kits to enable better experiences at virtual dinner parties.
As we start to venture out
As restrictions are lifted and, especially the young, venture out more, we’ll need to strike a balance between providing fun experiences and ensuring safety and hygiene.
The new reality
The new reality will continue to involve virtual socialising alongside a lot of new innovations – for example, we could see heated bubbles outside restaurants, digital menus and robots delivering food.
To prosper, businesses will need to recognise the opportunities and adapt quickly - with more cash strapped consumers, market share will be key. Some of the key questions to be thinking about are:
Continuing to be innovative and adopting a positive crisis mentality will be key for success for months to come.
© 2021 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organisation please visit https://home.kpmg/governance.