What are the legal considerations businesses should consider when making changes to their business model at pace to navigate the COVID-19 pandemic.
During the COVID-19 pandemic, people in business are having to make strategic decisions at a pace that they would not normally contemplate. We are seeing a rise in businesses reinventing and adapting business models to mitigate the impact of COVID-19 and establishing footing in the new reality.
Two key examples of business model changes include Business to Business (B2B) are rapidly converting to Business to Consumer (B2C), such as wholesale food suppliers and events caterers adapting to taking online grocery and meal orders from households.
Also, the forced closure of shops and venues is causing businesses to pivot from the real, physical world of shops and studios to online sales of goods and services.
Careful thought, upfront, of the commercial legal and regulatory considerations should be given and some of these are noted below.
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