Tim Knight discusses what businesses need to do to compete in a new reality.
“Nobody has the definitive view of the new customer yet. However, we’re at the start of what will be a competitive race to be clear on the insights, clear on the decisions, and clear on the opportunities ahead.”
In our latest video, we start to explore how companies can compete in a new reality if the very customers their businesses are built for have changed?
Key themes emerging that businesses need to consider:
Nobody has a definitive view of the new customer yet, but what we do know is that we are at the start of what will be a competitive race to understand our new reality.
Find out more about the shift in the new customer in our latest Customer Connections insights report.
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