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The Future of Automotive Retail Strategy in Europe

The Future of Automotive Retail Strategy in Europe

Five strategic steps that can help players in the automotive retail market future proof their business against the challenges ahead, and capture some of the opportunities at hand.

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Automotive retail in Europe is truly ripe for disruption, thanks to rapidly evolving consumer demands, Connected-Autonomous-Shared-Electric (CASE) mobility trends and increased regulation. This comes on top of margin pressures, new business models and economic uncertainty, all of which continue to provide challenges.

However, we are far from predicting the ‘death of the dealer’. Rather, at KPMG we believe that the role of the car manufacturer’s dealer partner will change to become part of a broader set of channels through which existing and new customers can be accessed more easily, effectively and regularly.

Taking a customer-centric approach will be key to capturing value over the course of the customer relationship, and collaboration between car manufacturers (OEMs), National sales Companies (NSCs), dealer partners and other third parties will be instrumental to success.

The journey for OEMs, NSCs and dealers will not be easy. We have identified five strategic steps that can help players in the automotive retail market future proof their business against the challenges ahead, and capture some of the opportunities at hand.

Click here to download the full report - The future of Automotive Retail Strategy in Europe

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