KPMG's annual retail survey reveals key trends and insights of UK spending behaviour over Black Friday and the Christmas shopping period.
What’s motivating consumers to shop? What’s the impact on your trading figures and profit?
KPMG has surveyed 1,300 UK consumers during the Christmas trading period to better understand their shopping preferences. This year’s analysis focuses on 6 key themes.
To learn more about how these trends could impact your retail business, read the full KPMG Annual Retail Survey 2020 now.
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