Why brand and customer experience matter in commercial real estate.
Brand and customer experience are already transforming interactions between buyers and sellers of most products and services. Now they are influencing how commercial properties are constructed, designed and leased well into the future. Landlords impervious to changing workplace dynamics and rising customer expectations will lose out to market disruptors.
KPMG Nunwood research has revealed that brands who can improve their customer experience can increase their revenue by as much as 10-15 percent and reduce cost serve by 15-20 percent. It’s clear that significant commercial value can be unlocked by developing a strong brand and improving the customer experience.
Our report takes a look at the key areas that property companies should consider:
For further detail on how KPMG can help you transform customer experience into real business results, please contact Andy Pyle, Head of Real Estate in the UK.