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The ethical use of customer data in a digital economy

The ethical use of customer data in a digital economy

Getting this right will mitigate potential liability and secure your customers trust so how embedded is data ethics in your organisation?

Joe Cassidy

Partner, Financial Services

KPMG in the UK


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The ethical use of data in a digital economy - glasses

For data analytics to be a force for good, it will require a co-ordinated effort by business, academics, politicians, regulators and consumers. As such an ethical framework for the management of customer data is a complex but necessary task.

In mainstream financial services, all forms of institutions are increasingly coming to understand the liabilities of data ownership and the use of autonomous technologies. Whilst the amount of coverage in these areas has increased recently, for financial institutions the reality is that the ethical use of customer data has been a focus for a considerable time.

In this joint paper with UK Finance we will be discussing:

• The dangers of data;
• Management of data: Five principles for data utopia;
• The specific impacts, risks and challenges faced by financial institutions; and
• How to embed data ethics.

Read the Ethical Use of Customer Data in a Digital Economy full report here.


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