An analysis of UK consumer spending behaviour over the 2018 Black Friday and Christmas shopping period.
The latest findings from the KPMG Annual Retail Survey help retailers understand what’s motivating consumers to shop, providing insights on every aspect of the customer journey from purchase to collection, delivery and returns. The trends reveal that:
To learn more about how these trends could impact your retail business, read the full KPMG Annual Retail Survey 2019 now.
© 2021 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organisation please visit https://home.kpmg/governance.