How re-imagining the relationship with customers creates new commercial opportunities.
For retail brands, traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. These brands make themselves part of their customers’ everyday lives.
KPMG are working with an iconic sporting brand to help them establish this vital new dynamic with customer and retailers. We’re helping the business develop a strategy to capitalise on digital technologies to build an engaged, virtual community around the company’s products and services – and drive sales into the future.
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