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Reimagine Smarter Signposting

Smarter Signposting

We look at how digital technologies can help people navigate the confusing landscape of public sector information and organisations

Iain Gravestock

Partner, Central Government (Welfare)

KPMG in the UK


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Over recent years digital technologies have much improved the experience of using many public services, making them more customer-focused. However, people still find it hard to navigate the confusing landscape of public information and organisations.

In this report we explore:

  • How many life events, such as having a child - lead people to make contact with lots of government agencies
  • How the lack of integrated, holistic advice often makes this a struggle
  • How digital technologies could better serve the public and help them navigate the systems they require

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