What are some of the key strategies banks should adopt in 2018 to grow and manage uncertainty?
As the dust settles on 2017, now is the time to reflect on one of my favourite findings from last year’s KPMG Global CEO Outlook survey. Some 83% of bank leaders believe growth is back on the agenda for 2018, likely to run to around 5% for the coming year. Not spectacular, perhaps – but a welcome change from the recent past.
It’s great that banking CEOs are finally thinking about growth. But I feel I need to add some healthy pessimism into the mix. Growth is not a given in this increasingly turbulent ecosystem. What, then, are some of the strategies CEOs should adopt in 2018 to address this uncertainty? To my mind, it boils down to three things:
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