Omni-platforms are essential if retailers want to remain relevant and profitable. But how?
Next generation retail is arriving fast. A multitude of different platforms have emerged and are increasing in power and influence. Each are vying for a piece of the market by allowing networks of consumers to interact with each other, engage with brands, and then buy products or services – a paradigm shift that provides consumers with ultimate convenience, and drives more sales.
As the competition between retailers intensifies, the brands which are yet to master omni-platform strategies risk trailing far behind. To survive and thrive in retail, businesses must act now.
There are four main types of platform identified in our latest report; product marketplace, social networking and communication, service marketplace, and payments. Retailers and brands need to take a proactive and structured approach to determine which of these platforms will help them achieve greater relevance, increased profit, and how.
Highlights from our report, Next generation retail: the rise of the omni-platform, include: