Leisure Perspectives

Leisure Perspectives

A series of articles looking at the key issues highlighted by CEOs through a leisure-specific lens

Will Hawkley

Global Head of Leisure and Hospitality

KPMG in the UK


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For the leisure industry, like many others, disruption is now the norm with increased competition coming from new entrants and established players in other sectors.

Leisure Perspectives explores some of the key issues highlighted by CEOs. It considers risk and compliance in online betting and gambling, the factors that influence consumer spending habits on leisure activities, such as social media and loyalty programmes, and the impact of the revised General Data Protection Regulation (GDPR).

Gender pay gap reporting requirements, the national living wage and other reforms are affecting the people agenda – all of which leaves leisure employers with plenty to consider. Not only must they continue to appeal to consumers, but align their brand values to attract and retain cross-generational talent in the workforce.

Key highlights

  • Adding gender pay gap reporting to a wider agenda for inclusion and diversity can help companies appeal to the millennial workforce (now comprising 35% of the employment market). 
  • Proactive engagement with regulatory bodies can turn risk and compliance challenges into beneficial long-term strategies. 72% of UK CEOs invested highly in regulation over the last year.
  • The leisure industry has long relied on word of mouth from friends and family to attract customers. But with 2.3 million users globally, social media can enable leisure companies to amplify this and create more revenue-generating opportunities.

Read our full Leisure Perspectives report. (4.2 MB)

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