How much do people trust what they read and how much does the method of delivery affect that trust? In the wake of the ‘fake news’ phenomenon, the 2017 edition of KPMG and Markit’s annual Media Tracker reveals concerns over the accuracy of the news on social media.
Last year’s Media Tracker focused on the rise of adblockers. This year, we investigated the rise of ‘fake news’ and the decline in trust of the UK media.
What is the impact of ‘fake news’ on the media industry?
Our survey, conducted by Markit, polled respondents on their attitudes towards the news they consume. How much do they trust what they read and how much does the method of delivery affect that trust?
As more and more people adopt social media as their primary source of news, how can media companies adapt their business model to cope with new threats and capitalise on new opportunities?
Read the full Media Tracker - Trust in the UK media report.
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