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2017 CEO Outlook

2017 CEO Outlook

CEOs reveal that in the face of new challenges and uncertainties, they are feeling the urgency to “disrupt and grow.”

New challenges and uncertainties leave CEOs feeling an urgency to 'disrupt and grow'.

The KPMG 2017 Global CEO Outlook report discusses how disruption has become a fact of life for CEOs and their businesses as they respond to heightened uncertainty. As they do so, most see disruption as an opportunity to transform their business model, develop new products and services, and re-shape their business so it is even more successful than it has been in the past.

Our report reveals insights from nearly 1,300 CEOs in 10 of the world’s largest economies. With continued pressure to deliver on the bottom line, CEOs are keenly focused on managing their business’ core strengths while transforming the way they create value.

Our special UK report explores the Global Outlook themes from the UK CEO perspective, taking a closer look at the personal and organisational characteristics a CEO needs to keep pace with their evolving role.


Key Global Outlook findings:

  • Disruption as an opportunity: More than six in 10 CEOs (65 percent) see disruption as an opportunity, not a threat, for their business.
  • Shifting playing field: Two in three CEOs (65 percent) are now confident about global economic growth – down from 80 percent in 2016.
  • A changing geopolitical climate: 43 percent of CEOs are reassessing their global footprint as a result of the changing pace of globalisation and protectionism.
  • Reputation risk climbs the agenda: Reputational and brand risk has risen in importance during the past year, to become one of the top three most important risks they face today.
  • Strategic priorities: More than half of CEOs (53 percent) are increasing penetration in established markets, making this the most highly cited priority for growth.
  • The evolution of the CEO: 70 percent of CEOs say they are now more open to new influences and collaborations than at any other point in their careers.
  • Intuition and analytics in understanding the customer: 64 percent of CEOs say they are effective at sensing market signals.
  • A perception of improved cyber resilience: Four in 10 (42 percent) believe they are fully prepared for a cyber event – up from just 25 percent in 2016.
  • Trust in a time of disruption: About three-quarters of CEOs (74 percent) say their organisation is placing greater emphasis on trust, values and culture in order to sustain its long-term future.

Download the Global 2017 CEO Outlook report

Download the UK CEO Outlook 2017 report

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