Share with your friends

Unlocking the potential of pricing

Unlocking the potential of pricing

While our previous report, The 10% Profit Opportunity, described the potential prize, Unlocking the Potential of Pricing seeks to identify the organisational, behavioural and psychological barriers that are preventing companies from improving the effectiveness of their pricing and suggests how they can be overcome.



Robert Browne

Partner, Strategy Group

KPMG in the UK


Also on

unlocking the potential of pricing

Key highlights

  • 60% of executives believe they could improve profitability by 5% or more through more effective pricing.
  • 40% of companies have not moved beyond eons old ‘cost-plus’ as their core pricing method.
  • 40% do not have a dedicated pricing team or function.

Download the report to read more


This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

Connect with us


Want to do business with KPMG?


loading image Request for proposal