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Consumer, Retail & Life Sciences

Consumer, Retail & Life Sciences

Harness technology to stay agile, become truly-customer centric and manage risk

Harness technology to stay agile, become truly-customer centric and manage risk

Consumer businesses across many different sectors share a similar challenge – how to stay ahead of changing customer demands. 

Retailers, for example, are focusing on how to meet demand for immediate service by rethinking supply chains. And they’re looking at how technology can deliver better and more connected experiences across all channels. Similarly, in the leisure industry, hotel groups through to online gaming providers are seeking to use data analytics to understand consumer behaviour, and build brand loyalty.

While many businesses straddle a number of distribution channels and are not purely business-to-consumer (B2C), they still face similar demands and risks. Life sciences organisations are facing growing pressure from healthcare providers to charge on the basis of patient outcomes, rather than units. That means taking an increasingly customer-centric approach.

At KPMG, we’re helping businesses across these sectors:

  • Improve the customer experience – using data analytics to become truly customer-centric
  • Strengthen brand reputation – by putting customer and employee safety first, and through supply chain stability and traceability
  • Manage risk – by developing robust crisis management processes, and adhering to regulations.