Bringing over twenty years international experience working in creative, media and marketing roles, mostly in agency and advisory contexts and almost exclusively with a remit to optimize the commercial impact of a client’s brand and marketing assets and investments.
With a grounding in banking and pure-play strategy consultancy, Joanna brings a strong commercial lens to the table, a discipline has created competitive advantage for her clients across her career through delivering data-driven brand strategy, proposition and portfolio optimization, marketing efficiency models and customer experience design. As a functional specialist she takes great pride in the breadth of sectors she works across, enabling clients to benefit from tangential learnings but has developed specific sector expertise in the consumer packaged goods (CPG), retail, professional services and financial services (FS) spaces. Jo also brings extensive international experience, having lived and worked for over ten years in Asia and been educated across the UK and Switzerland (Oxford and IMD). Her understanding of and experience in global firms and cultures, particularly around the field of marketing and brand management, is much respected.
She is an experienced and trusted board and senior management advisor, with extensive international experience in both developed and emerging markets. In Joanna's opinion has informed both business and brand strategy at the highest levels of both government and business; from international financial times stock exchange (FTSE) listed businesses to the Prime Minister’s Office of Singapore.
Joanna excel at identifying and directing growth agendas in businesses, including those of the consulting businesses I am working within. Typical of consulting, I have worked across a broad spectrum of industries, building relationships with both client c-suite and board to specify briefs that require a multi-disciplinary data-driven response (strategy, marketing, media & research).
MBA, IMD, Lausanne, Switzerland
BA Chemistry, Jesus College, Oxford University, England
MChem, Jesus College, Oxford University, England
Business leadership & management
Recruitment & development
Consulting pipeline development & growth
Lead identification & sales generation - multi-disciplinary projects