Adam Rivers

Director - Economics

KPMG in the UK

Adam works extensively on microeconomic strategy projects, both in the UK and internationally. His work includes advising clients on the economic analysis of demand, market size estimation, product design and statistical simulation, taxation, and broader regulatory issues.

He leads KPMG’s work in the betting and gaming sector, regularly presenting with clients to regulators on a global basis. He is a regular speaker, panellist and chair at international gambling conferences. He also has extensive experience in competition economics matters, including UK market investigations, UK/EU merger control, commercial disputes and damages estimation.

  • BSc Business Economics, University of East Anglia

  • MSc Industrial Economics, University of East Anglia

  • Microeconometrics

  • Regulation

  • Betting and gaming sector

  • Applied statistics

  • Market Studies