Gisella Fama

Gisella Fama

Principal Experience Strategist Tech - Product Analysis & UX

KPMG in the UK

Gisella has over 15 years experience in the design industry and currently leads a team of user experience (UX) researchers, product designers and strategists within the KPMG Human-Centred Design (HCD). 

She has extensive knowledge and experience of applying (HCD) methodology and working in agile environments to design solutions to complex business problems.

Prior to KPMG, Gisella has worked in start-ups as well as at large multi-national brands, delivering cutting-edge digital products across many industries, from broadcasting & video on demand to healthcare, online learning and insight analytics.

Education and qualifications
  • BA, Communication and Media, IULM University, Milan, Italy

  • MA, Media Production, IULM University, Milan, Italy

Areas of expertise
  • UX strategy

  • UX (User) research

  • UI (User Interface) design

  • User testing

  • Design thinking / Design Sprint

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