Place-based approach

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Our communities

Place-based approach

We target areas of greatest need, working collaboratively with our charity partners, other businesses and local governments to address the needs that are unique to them.

In the aftermath of the COVID-19 pandemic, regional inequality across the UK continues to be a major concern. We take a place-based approach to target areas of greatest need, working collaboratively with our charity partners, other businesses and local governments to address the needs that are unique to them.

We take a place-based approach to help tackle UK inequalities:

  • We pursue opportunities that are priorities for the local area. We use data to determine whether our interventions are needed and we deploy a multi-agency approach to consult with stakeholders on the ground and corroborate what the data is showing us.
  • We shape our provision based on local context, for example, we incorporate local labour market information into our employability work with young people. We engage local stakeholders in co-creating tailored provision and help amplify local success stories.
  • Our engagement is driven by aligning social needs with business benefits. Through this combined approach we can deliver demonstrable impact over the long term, working alongside other businesses to give agency to local stakeholders and drive lasting sustainable change.

Almost 20% of our community beneficiaries are from areas across the UK which have the poorest social mobility outcomes (coldspots) – our 2022 target is 30%.

We're anchor lead for the Business in the Community Place campaign in Rochdale, working alongside businesses, third-sector organisations and local stakeholders to develop a long-term roadmap to address local inequality.

We are leading business engagement as a Cornerstone Employer in Norwich, Fenland and East Cambridgeshire, Oldham and the Black Country – helping create meaningful encounters between young people and employers alongside fellow Cornerstones.

Each of our regional offices has an identified social mobility charity that colleagues support through skilled volunteering and fundraising.

We have KPMG Partner representation on six Business in the Community Regional Leadership Boards, focused on responsible business action at a regional level through engagement on issues from climate change to education and skills.

Our new university partnerships will further strengthen our place-based approach to community engagement. The collaborations will provide mutual benefit by enhancing our own award-winning community programme as well as supporting universities to deliver further social value across their regions too.

Explore the map to hear from our charity partners, teachers and colleagues on the work we're doing in social mobility coldspot areas.

Rochdale

Rochdale

Leading business collaboration to boost education and skills.

Cardiff

Cardiff

Helping young people develop maths skills by exploring real-world issues.

Wisbech

Wisbech

Targeting National Numeracy Day engagement to support existing place-based efforts to improve numeracy.

Bradford

Bradford

Targeting virtual literacy support to improve attainment.

Hastings

Hastings

Providing books and wider reading support for local communities where literacy levels are low.

Edinburgh

Edinburgh

Working individually with students to help improve literacy.

Walsall

Walsall

Donating technology to support virtual learning.

Whitley Bay

Whitley Bay

Engaging young people with the world of work through real-life case studies.

Wallsend

Wallsend

Using the skills of our people to help support good governance in schools.

Wolverhampton

Wolverhampton

Helping teachers engage young people with their future careers.

Ipswich

Ipswich

Sharing insight to help inform career choices for young people.

Norwich

Norwich

Convening businesses and improving careers support in Opportunity Areas.

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Rochdale

Sharing insight to help inform career choices for young people.

Rochdale

The Fair Education Alliance brings together organisations from across education, the third sector and business who are leaders in improving educational outcomes for disadvantaged young people. We support these organisations to have more impact and to work together to drive deeper changes to make the system fairer which would be impossible to achieve working alone or in siloes.

KPMG is a particularly forward-thinking business on this agenda and an essential business member of the Fair Education Alliance. Their pioneering place based approach to change on education in Rochdale is testament to this and something we are proud to be working with them on.

There are many thousands of individuals and hundreds of organisations working to improve outcomes for children across the country and this is no different in Rochdale. However, the unique approach being taken here is one that brings together those people from across education, business and the third sector to understand issues, identify solutions and support them to work together to drive change."

Sam Butters / Chief Executive, Fair Education Alliance

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Cardiff

Helping young people develop maths skills by exploring real-world issues.

Cardiff

We are thrilled to work with KPMG on our unique Numeracy in the News partnership which develops young people's maths, problem-solving, creativity, speaking and listening skills through inspiring discussions about current affairs. KPMG are experts in developing numeracy skills and together we are empowering young people to use numeracy to make sense of the world.

We are working together to reach disadvantaged young people all across the UK to help tackle social mobility. KPMG's approach to numeracy development is innovative because it allows young people to develop maths skills by exploring real-world issues. We're really proud of our partnership and excited to continue our great work together."

Emily Evans / Chief Executive, The Economist

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Wisbech

Targeting National Numeracy Day engagement to support existing place-based efforts to improve numeracy.

Wisbech

Through targeted promotion in Opportunity Areas like Fenland and East Cambridgeshire; Norwich and Oldham, we are working with KPMG to support existing place-based efforts to improve numeracy.

I'm delighted that the KPMG-supported National Numeracy Day 2021 School Number Hero Competition was accessed 1,746 times across social mobility cold spots and look forward to continuing to work collaboratively to support critical place-based engagement with number skills moving forward."

Sam Sims / Chief Executive, National Numeracy

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Bradford

Targeting virtual literacy support to improve attainment.

Bradford

Tutormate is an online volunteering programme allowing colleagues to support young students with their reading and literacy skills via a specially designed virtual platform.

Last year, I was astounded to learn of the detrimental impact of the pandemic on young children from lower socio-economic backgrounds. On average children from lower income backgrounds are exposed to 32 million fewer words than their wealthier peers by age 4. Having always been interested in teaching, I wanted to help, however small.

For the last year, I have been supporting a primary school student from Bradford, a government identified Opportunity Area, on a weekly basis with his reading and grammar skills, and it is one of the most rewarding periods in my week. I can't recommend it enough as a way to make a positive difference in the community."

Richard Hill / Assistant Manager, Technology Risk

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Hastings

Providing books and wider reading support for local communities where literacy levels are low.

Hastings

KPMG's Reading the Future campaign will play an important role in mitigating risk by helping 22,500 disadvantaged children across the UK unlock a love of reading that can help them flourish at school and provide comfort during this uncertain time. By gifting Instant Libraries to 150 primary schools in areas like Hastings that need them most - alongside incredible virtual storytelling from the firm's volunteers and leading children's authors - KPMG is helping to combat the potential long-term impact that school closures will have on disadvantaged children's life chances if their literacy ability falls even further behind that of their peers."

Jonathan Douglas CBE / Chief Executive, National Literacy Trust

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Edinburgh

Working individually with students to help improve literacy.

Edinburgh

Reading unlocks a new world for children, and our support – through book donations and additional reading lessons – will make a massive difference to young people who might otherwise miss out. There's no better reward than watching children flourish and develop their own passion for literature."

Kat / Assistant Manager and Edinburgh Reading Partner School Champion

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Walsall

Donating technology to support virtual learning.

Walsall

KPMG's donation of laptops meant students were able to access the daily live-streamed lessons every day being delivered by the child's class teacher during lockdown. They have been able to access Google Classroom, but also have been able to have that all important real-time, social interaction with their teacher and their peers on a daily basis.

Thank you again, you have really made a difference to our children's learning."

Sally Miner / Head Teacher, Ryders Hayes School and Teaching School, Walsall

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Whitley Bay

Engaging young people with the world of work through real-life case studies.

Whitley Bay

KPMG's WorkReady programme links to real life work and provides great emphasis on work skills and how real-life solutions have been provided to similar situations. Very useful and relevant to the world of work. It raises aspirations!"

Teacher / Whytrig Middle School

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Wallsend

Using the skills of our people to help support good governance in schools.

Wallsend

My private sector experience brings a different perspective and approach to my role as a School Governor, and I am able to show how the corporate world might approach a problem. It is great to see how committed everyone in the school is on moving forward and continuing to improve."

Debbie Reith / Director, KPMG Newcastle and Governor at Burnside College, North Tyneside

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Wolverhampton

Helping teachers engage young people with their future careers.

Wolverhampton

The students who participated really enjoyed the WorkReady experience and learned a lot of new things. They informed me that the session has given them a whole new perspective on life and what careers they may venture into in the future."

Teacher / Colton Hills Community School

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Ipswich

Sharing insight to help inform career choices for young people.

Ipswich

The WorkReady programme is very relevant and interactive, provides good insight into Labour Market Information and students engaged with the content."

Teacher / Ipswich Academy

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Norwich

Convening businesses and improving careers support in Opportunity Areas.

Norwich

Businesses working hand-in-glove with education at a community level is at the heart of our mission to help every young person find their best next step. The support of employers, like KPMG, means young people can be inspired and prepared for the future world of work – bringing industries and roles to life through introducing them to relatable role models, giving them opportunities to visit and experience the workplace and developing programmes and projects to develop and put 'work ready' skills into practice.

KPMG has been an exemplar to other businesses in their work supporting Opportunity Areas and Career Hubs such as Norwich – working closely with our local network leads, they have delivered activities to young people, supported schools and colleges at a strategic level through the Enterprise Adviser role and galvanised their business and political networks to build momentum behind our shared mission."

Aimee Higgins / Director of Business Partnerships, The Careers & Enterprise Company