While laboratory tests can be useful, in the case of complex ingredients like honey they can have their limitations. Given the complex chemical fingerprint of honey, including seasonal variations, without a comprehensive database to compare results against, the possibility of false positives for fraud are possible.
Product testing is therefore only one piece of the jigsaw. In 2019 Blockchain was used to track a jar of Manuka honey from New Zealand to China, showing that the future for supply chain transparency, product verification and brand credibility is increasingly digital.
Companies now promote their products with a “Hive to Home” promise. Discerning consumers value not just testing, but traceability to demonstrate product authenticity. For Manuka honey, proving it is indeed the real deal requires a robust system of officially maintained databases of producers (down to GPS coordinates of each apiary), rigorous paperwork and independent testing. Whether you enjoy your Manuka in your porridge or on your toast, it is now possible to trace back your jar back to a specific hive in New Zealand.
The battle to protect the integrity of supply chains is increasingly multi-dimensional. But what does this mean for your business? Are you able to truly understand and trace your supply chain from end-to-end, and leverage the benefits? Could your due diligence be improved, and what is the risk if you do not comply with your requirements? And how could digital enablement help you achieve this with additional benefits and increased efficiency for your business?
To discuss these and other questions related to supply chain integrity contact one of our team members