Manufacturers, hospitality businesses and retailers alike invested to quickly make their premises COVID-19-secure, with Perspex screens, adequate social distancing and increased hygiene measures being put into place. This has all been shown to be with good reason, as KPMG’s research continued to show that safety and trust remained as key factors that influenced consumers’ purchasing decisions.
But, as we look towards a new reality with safety measures in place for the long term, what role could technology play? Could you soon be walking through UV portals that sanitise you as you shop with no fuss? We have already seen an introduction of virtual fitting rooms through augmented reality technology, and for many, stripping off in a curtained cubicle was never that fun! These developments are critical for businesses who must adhere to safety guidelines but do not want to alienate customers already tempted to move online.
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