How digital transformation can deliver with purpose

How digital transformation can deliver with purpose

  • David Rowlands, Partner |

2 mins read

I’ve thought a lot this year about connections and connectedness – and my passion to make those connections matter, to have purpose.

The pandemic has shown us the diverse ways we’re connected to each other. Wherever we are in the UK, we’re solving similar problems while being confronted with new realities. At work we’re now collaborating and connecting in a way we’ve never done before. And at home I've seen the same happen – relationships renewed and connections strengthened – when for the first time, parents, guardians and children worked and home-schooled under the same roof. And I saw just how important technology was in connecting us to the outside world.

Connectedness has also been front of mind for most businesses. The crisis has awoken many clients to the urgent need to improve connections inside their own businesses to survive and move into the new reality with confidence. 67% have accelerated their digital transformation strategy, according to new research we’ve done with Forrester. *( *Source: A commissioned study conducted by Forrester Consulting on behalf of KPMG, July 2020)

Togetherness and transformation

From my own experience, business transformation often enhances human togetherness, enriching how we work within a team. We know that collaboration drives value.  Bringing diverse viewpoints, skillsets, and experiences together creates innovation and an ability to drive insight through to outcomes. And the magic ingredient in this collaboration is technology.

To use an example from inside our firm, please have a read of Johnny Grice’s post. Johnny works in one of our fantastic Cloud Engineering teams. The work he’s driving his team to do is challenging and is operating at the outside edge of what technology and people can do together. And it’s having a powerful impact in healthcare – creating real-world impact. You can tell from Johnny’s post that this purpose-oriented work is bringing his teams together.

I was very proud to read Ellisse Johnston’s account of how she’s brought her tech consulting colleagues together in lockdown, energised by the Black Lives movement, and sharing the actions we can all take to improve inclusion and diversity. Ellisse’s day-job is about helping business leaders redesign their internal technology architecture to ensure agility – that they will be able to thrive in a range of future scenarios. It’s fantastic to see her applying that eye for transformation to our own business and how we as individuals are stronger when we connect honestly with each other. 

Life-saving data

If you want to see the power of technology to connect, I would urge you to read this story from one of our Data Scientists, Rebecca Pope. With the volunteering hours the firm gives her, Rebecca has been working with world-renowned children’s hospital GOSH to design an AI-powered tool to help clinicians make more accurate diagnoses. Using data to save lives.

On one level, this is the deepest and most technical data work. And at the same time, it’s life-affirming, spirit-lifting stuff. And you can see from the conversation it’s started on LinkedIn, that Rebecca’s work is creating valuable connections with both her colleagues and clients. 

Connecting through crisis

There’s no denying that the challenges of 2020 have put pressure on businesses in every sector to go further and go faster on digital transformation. It’s sometimes a journey on which clients embark with trepidation.

But when that transformation journey is done right, it’s empowering for the people within a business – freeing them to focus on what they do best, connecting them to the purpose in their work, and to each other.

So let’s not let the crises of 2020 pull us apart. Let’s use them to connect.

(Take a look at how we’re building connections with KPMG Ignition – because every idea starts with a spark)

#mynewreality #kpmgignition