Britain is reopening and as it does many organisations are accelerating forward with their recovery strategies, with a high focus on the race for the “New Customer”.
In our research on UK consumers, we’ve seen that 89% have already changed the way they deal with businesses and adopted new digital channels. 83% who had a good experience when switching to an app from the store or the branch say they will continue this in the future.
As businesses prepare for the new reality, there’s an opportunity for them to build and drive customer advocacy and loyalty by focusing on three areas:
For more information, view our report on the New Customer post COVID-19.