The crisis caused by COVID-19 has shaken the confidence of business leaders in Ukraine in the growth of both the local economy and global prospects as a whole. However, despite operational and regulatory risks, as well as delta variant of the virus slowing down the expected return to normality, our survey shows that Ukrainian executives and business leaders are extremely confident in the prospect of increased business growth over the next three years. These business leaders expect their companies to grow dynamically, though they understand that they need to take into account new ways of working that were developed during the pandemic in order to adapt their companies to a new post-pandemic future.
This is the fourth annual report that the KPMG in Ukraine team has prepared, based on information that was very generously supplied in our survey of Ukrainian business leaders. This study examined how the COVID-19 phenomenon has caused companies to adjust their development strategies, and influenced their long-term vision for business growth, their business model, and future investment decisions.
I would like to invite you to read about the results of our survey and look at the dynamics of the changing priorities of Ukraine’s business leaders, the key challenges and business opportunities caused by the pandemic, and to learn about the strategies for overcoming the global crisis and ensuring further business growth. The structure of the survey is based on questions adapted from the global KPMG 2021 CEO Outlook survey which will let you compare global and local trends.
On behalf of the KPMG in Ukraine and KPMG International team, I would also like to sincerely thank all the CEOs who participated in the survey for sharing their opinion in an open and frank conversation about the most important issues they face today.
KPMG in Ukraine
Unless otherwise indicated, throughout this report, “we”, “KPMG”, “us” and “our” refer to the network of independent member firms operating under the KPMG name and affiliated with KPMG International or to one or more of these firms or to KPMG International.