Me, my life, my wallet

Me, my life, my wallet

In the second edition of Me, my life, my wallet, we’ve gone deeper and further in our continuing exploration of the multidimensional customer.

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Sergii Gasparian

Partner, Audit

KPMG in Ukraine

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Young father throws his girl child high

In the second edition of Me, my life, my wallet, we’ve continued our exploration of the multidimensional customer – what’s truly driving behavior and choices, and how this is set to change as the customer of tomorrow emerges. We’ve built on our first edition’s unique and multi-layered research methodology with an even more ambitious research endeavour, drawing on new insight from across the KPMG network and extending our primary research, this year surveying more than 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the UK and the US – as well as conducting ethnographic research interviews in each market.

This year’s research explores six key themes of critical importance to organizations and institutions around the world.

© 2024 KPMG. KPMG refers Limited Liability Company “KPMG Ukraine” and/or Private Joint-Stock company "KPMG Audit" and/or ATTORNEYS ASSOCIATION ''KPMG LAW UKRAINE'', companies incorporated under the Laws of Ukraine, member firms of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.


For more detail about the structure of the KPMG global organization please visit https://kpmg.com/governance.

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