Project SUN 2017
Project SUN 2017 results
The illicit cigarette market in the EU, Norway and Switzerland, 2017.
Illicit cigarettes in the EU, Norway & Switzerland.
Project SUN is KPMG's annual study that estimates the scale and development of the illicit cigarette market in the EU, Norway and Switzerland.
Key findings:
- In 2017, the Counterfeit and Contraband (C&C) cigarette consumption in the EU was estimated at 8.7% of total consumption, accounting for 44.7 billion cigarettes.
- The volume of C&C continued to decline; the 7.4% reduction was more pronounced than the legal domestic consumption decline of 2.5%.
- The C&C proportion of overall consumption was the lowest since 2008.
- The volume of C&C resulted in a tax loss of €10 billion, making illicit cigarettes one of the largest sources of overall consumption.
- Despite the overall decline, C&C grew in countries with the largest price differences with source countries.
- C&C fell in markets where there was evidence of positive law enforcement activity or a favourable economic climate.
Connect with us
- Find office locations kpmg.findOfficeLocations
- kpmg.emailUs
- Social media @ KPMG kpmg.socialMedia
Stay up to date with what matters to you
Gain access to personalized content based on your interests by signing up today