Me, My Life, My Wallet

Me, My Life, My Wallet

A new way of navigating the evolving consumer.


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​KPMG International’s innovative Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. The publication is based on thorough, customer-focused research methodology from Global Customer Center of Excellence and the Innovation Labs, including surprising findings from a survey of 10,000 people across the US, UK, India and China. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behavior.

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