Marketing Leader and Strategic Marketing Manager
Altay Alpagut started his career as a business analyst in management consultancy at Kearney in 2011, and for a period of one year he served in several projects for various industries, especially Automotive and Chemical.
In 2012, he worked as a sales specialist for EMA region at The Robbins Company, which operates in Industrial Manufacturing and Construction in the US. He returned to Turkey in 2014 to assume the role of Marketing Manager in charge of Turkey and Turkish companies for the same company.
In 2016, he joined KPMG Turkey as a Strategic Marketing expert. He was then appointed as Strategic Marketing Manager in 2018 and as Marketing Leader in 2019.
His core responsibility is the development and implementation of all Strategic and Commercial Marketing strategies of KPMG Turkey, and he leads the Content Marketing, Digital Marketing, Corporate Communication and PR, Brand Management and Creative teams. Also, he acts as the Strategic Marketing and Business Development Manager in charge of the Financial Services industry, managing the marketing and sales funnel in the industry and taking part in the projects for this industry, especially in the Fintech area.
He is specialized in Integrated Marketing and PR Communication, Content and Brand Management, New Business/Service Development and Strategic Partnerships and has experience in Customer Management.
He and his team received two Felis awards in the Media Relations Management and PR-Oriented Publications category.
Altay Alpagut is a member of the working groups of KOOP-the fintech hub.
MBA, Quantic School of Business and Technology, 2021 (expected)
MA in International Relations, Boğaziçi University, 2011
BA in International Relations, Bilkent University, 2010