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Country-specific Findings
Country-specific Findings
KPMG International’s report looks at emerging trends around the globe.
U.S. Emerging Themes: High student debt and depressed wages bely the tech explosion
80% increase in the average US student loan debt amount over the last ten years
I used Mint.com to budget, but I had my student loans in there too. It kept showing me that I was in debt and it was depressing, so I stopped.
—Kelly L, 28, millennial, Children’s media marketing, New York, NY, US
U.K. Emerging Themes: Rapid tech adoptions and shifts toward a cashless economy have given rise to a truly digital consumer
62% of people in the UK open their phone to relieve boredom
If I forgot my phone I would go back to get it; I can’t imagine I’d be able to cope without. (When) running out of battery, you’re in a total panic, feeling like you’ve lost a limb.
—James, 34, millennial, Therapist, Bolton, UK
India Emerging Themes: A Millennial heavy population and rapid mobile adoption lay the foundation of a digital economy
80% of people in India like technology and apps to automatically filter information for them in handling information overload.
I am constantly ticketing, so I use an app to find the best deals. I work hard on that.
—Kanika, 25, millennial, Chef, Mumbai, India
China Emerging Themes: A growing middle class and ubiquitous tech platforms have given rise to the digital consumer
71% of people in China would rather lose their wallet than their phone.
It is impossible for me to leave my phone at home. I would feel anxiety. Nomophobia.
—Zi, 28, millennial, Curator, Taiyuan, China
