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At a time when technology has become the centerpiece of most organization’s transformation to digital business, CIOs are struggling to meet stakeholder demands for innovative solutions to remain competitive. The ubiquitous nature of technology in day-to-day life, further compounds these demands, often leading business users to seek technology solutions on their own, outside of the traditional IT organization. If CIO’s are to be successful in a cloud-enabled, “digital everything” world, and their organization is to serve the business with relevance and credibility, the first step is to gain the trust of business stakeholders. This is best achieved by rethinking the way IT engages its customers across the entire lifecycle of technology. It involves focusing on fostering the business of being a technology innovator, investing in client relationship management, strategic planning and cost transparency. In short, IT must optimize to serve its “customers”.
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