Go Digital. Grow your business.

In the age of digital platforms that cater to users’ needs and lifestyle, brands and businesses now have access to in-depth customer insights at a level never seen before, thanks to the enormous amount of data collected through each customer touchpoint. This allows for endless opportunities to innovate and create ways to provide a unique consumer experience. It is the time for businesses to be quick, decisive and accurate in their marketing and digital strategy to excel above their competitors.

"Choose, Lace and Replace your running shoes based on how you run;

Your digital transformation strategy based on how you know your customer’s digital experience."

With this huge opportunity also comes a challenge for businesses to be ahead of this fast-paced environment – or risk getting left behind! Choosing the right digital tools, laying a solid digital strategy while struggling to meet business goals are all daunting decisions that companies need to face.

KPMG explores how businesses can successfully go digital and grow their business. In this briefing, topics that will be discussed include:

• Understanding digital experience and the customer journey, both online and offline
• Leveraging third party data from marketing platforms
• Social media and digital experience trends that are unique to Thailand
• Trends, benefits and challenges in a business’s digital transformation journey and choosing the right strategy
• Panel discussion with key experts from Microsoft and real customer experiences