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Me, my life, my wallet

Me, my life, my wallet

A deep dive into the story of today’s consumer

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KPMG International has conducted extensive research of approximately 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the UK and the US collectively where a majority of the world’s consumers reside and will continue to grow, as well as conducting ethnographic research interviews in each market.

Me, my life, my wallet is a deep dive into the story of today’s consumer and the ways humans from every corner of the globe are both fiercely individual but also experiencing a world of technology convergence and changing cultural landscape – and what that means for how they earn, spend and save.

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