Consumers have become more educated about the value of data and cyber risks associated with it. As their awareness increases so does their expectations of trust and digital security. This has resulted in a ‘trust gap’ between consumers and enterprises. For forward-thinking organizations this presents an opportunity to redesign their relationship with their consumers by putting trust at the heart of it.
The Consumer Loss Barometer report is focused on understanding the cybersecurity gap that exists between consumers and organizations. Focusing on where the priorities differ and how leading organizations integrate cybersecurity into their business transformation agendas from the outset. Solving this gap in expectations can help generate consumer trust and propel business growth.