We live in strange times. The sheer scale and global impact of COVID-19 has caused widespread uncertainty in how the world – and the Asia-Pacific – can move forward. How can we build confidence in the new reality that all now live in? The truth is, our societies were not nearly as concerned with cleanliness as they should have been. KPMG research indicates that raising standards of hygiene will be a key interventional tool in infectious disease control. In this article we cover the story of SGClean, a programme born under prior pandemics and powered through advanced technology capabilities. We see the modern pandemic as an opportunity to re-centre ourselves on a level of hygiene that will provide long-term population health benefits.