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Customer Relationship Management and Life Sciences

Customer Relationship Management and Life Sciences

Insights into how CRM solutions has the potential to be a driver of business transformation for Life Sciences companies in the Asia Pacific.

Ajay Sanganeria

Partner, Head of Tax

KPMG in Singapore


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Customer Relationship Management (CRM) is not a new strategy for Life Sciences companies looking to enhance customer service levels, drive topline growth, and watch their bottomline. Yet, it remains an underutilized one.

This disconnect is unique, especially considering the growing complexity of therapies and increasing costs of sales in the sector. CRM solutions can work to interlink Life Sciences companies, and achieve a connected enterprise model. In fact, for one Life Sciences company KPMG has worked with, it already has.

Click here to find out how KPMG has worked with this featured Life Sciences MNC to deploy a cloud-based CRM solution, and how this solution has become a driver of business transformation.

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