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From boar to KPMG

From boar to KPMG

KPMG’s logo has evolved through the years. Let the KPMG Singapore 75th Anniversary team take you on a journey behind the changes.

KPMG’s logo has evolved through the years.

kpmg past logo

Many of you may be quite familiar by now, that the KPMG we know today has evolved through decades of change and development, from the time of its inception in 1897 in the United States. The KPMG Singapore 75th Anniversary team finds out the reasons behind the many iterations of the firm’s logo through the years.

  1. The Marwick family crest
    This logo was the earliest representation of the firm seen on letterheads and stationery that started when Scotsman James Marwick, originally from Glasgow, moved to the United States, and listed himself in the New York City business directory as a public accountant. The logo was a symbol of the Marwick family crest, with the Latin inscription firmus et fidelis , meaning solid and faithful. Coincidentally, a year before that, in 1896, the New York State first issued certificates to individuals who qualified as ‘certified public accountants’.

  2. Marwick, Mitchell & Co.
    James Marwick later met Roger Mitchell when he was auditing a client, and convinced Mitchell that there was a bright future in the accounting profession. So on 2 Aug 1897, the Marwick, Mitchell & Co. partnership was born.

  3. Marwick, Mitchell, Peat & Co.
    In 1911, James Marwick met William Peat on an ocean liner sailing from Europe to America. The two Scotsmen hit it off during the week-long journey across the Atlantic, and were soon discussing an agreement to be business partners. On 1 Oct 1911, Marwick, Mitchell, Peat & Co. was formed, merging their offices in the US, Canada, Paris and London.

  4. Peat, Marwick, Mitchell & Co.
    On 1 Jan 1925, the order of the founders’ names was reshuffled to account for the Peat family’s majority share in the firm.

  5. Peat Marwick International
    In 1978, Peat Marwick International was born, the product of a vision to be the world’s foremost professional partnership in size, quality and future potential. Creating a multinational structure helped promote uniformity of practice, while providing guidance and communication channels to its family of firms.

  6. KPMG Peat Marwick
    In 1987, Peat Marwick International and Klynveld Main Goerdeler, and their member firms, joined forces to form KPMG Peat Marwick.

  7. KPMG
    In 1998, the firm was renamed KPMG. The Big Four professional services firm employs more than 174,000 staff worldwide and operates in 155 countries today.

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