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Tomorrow’s customer experience, today.

Tomorrow’s customer experience, today.

Find out what customers expect from their next experience and how you can deliver it.



Magnus Sjöström

Partner, Digital Transformation & Innovation

KPMG i Sverige


Relaterat innehåll

tomorrows customer experience, today

In today’s hyper-competitive and customer-centric world, it is those that know the most about their customers that achieve the greatest success.

So how do customers feel about the experience they are getting from their brands? And what steps are companies taking to ensure they are able to continue to meet customer expectations while also delivering value for shareholders?

To find out, KPMG International surveyed almost 55,000 consumers across 14 countries to ask them which brands were delivering the best customers experiences and why. In this report, we identify which brands were nominated by consumers in each market.

We also go beyond the data to explore how some of the leading brands are creating exceptional customer experiences. And we share insights on how top brands are addressing the need to not just connect things today, but to connect to the ideas and technologies of the future.

Download the full PDF version for more data, insights and ideas.

This report analyzes the results of a customer survey undertaken in Q4 2017. Mentions of individual companies should not be interpreted as an endorsement by KPMG International or its member firms.

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