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The disruptors are the disrupted

The disruptors are the disrupted

KPMG global technology report: New technologies are changing the face of the technology industry.



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Many corporates share similar investment priorities for disruptive technology. The most common areas being: cloud, mobile, marketing platforms, D&A and IoT. The investments key goals are to improve product strategy, marketing and business operations. Our survey finds that the single most important investment goal among tech business leaders is to improve the quality of products and services (41%), followed by reducing overall costs (37%).

Furthermore the survey concludes that technology leaders continue to invest in technologies to drive improvements in fundamental operational performance of which IoT (49%), D&A (48%) and robotics (48%) are the three biggest aids to productivity. When it comes to improving operational quality, AI (44%), wearables (40%) and D&A (39%) have the greatest potential. The disruptive technology that respondents most frequently attribute to reducing costs is IoT (32%).

KPMG framework: Disruptive technology value map

Evaluating the value versus the impact of investments in disruptive technologies.


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