2020 was a landmark year not only for Russian retail business as a whole, but for e-commerce in particular: COVID-19 pandemic was a kind of a catalyst for the rapid growth of e-commerce and the shift of retail’s significant part online. Companies had to quickly transform their business processes to adapt to the new digital era when consumers avoided shopping in traditional offline outlets, and also to maintain their competitive advantages related to sales volumes, the number of active clients and the quality of provided services.
The industry’s shock made retailers, even those who had not planned to go online, quickly implement the solutions aimed at efficient functioning of remote sales channels. We witness rapid development of online stores, mobile apps, logistics models and delivery methods; online payment systems are also getting more popular. The lockdown and especially strict limitations, introduced from March to May 2020, helped Russians see online shopping differently, making it routine rather than something extraordinary for many consumers.
The combination of these aspects gave a clear momentum to e-commerce market, which is likely to keep developing in the near future. KPMG conducted a research devoted to the impact of COVID-19 pandemic on Russian e-commerce market to identify the key trends, drivers and perspectives of its development.
In February-March 2021 we interviewed the representatives of 20 major Russian retailers from various segments. We also conducted a set of interviews with industry experts who shared their assessments and opinions with us.
The full version of the survey is available here only in Russian.
Click the link below to download the Executive Summary in English.