Effie Russia and KPMG Joint Study
Study under the Program of EFFIE to Promote the United Nations 17 Sustainable Development Goals in Russia
Study under the Program of EFFIE to Promote the UN 17 Sustainable Development Goals
The study consists of two parts. Part 1 is the traditional analysis of standard projects participating in Effie Awards Russia with a focus on social communications that contribute to the SDGs achievement. Part 2 covers new trends in brand communication campaigns and formats of corporate social responsibility to which Russian companies resort in the pandemic based on the open source analysis.