The KPMG International team recently issued this year’s Global Automotive Executive Survey: now in its 21th year, the survey is an annual assessment of what's coming next in the auto industry. GAES 2020 explores how around 1,000 automotive executives from around the world – and nearly 2,000 consumers – see the global automotive sector growing, changing, and responding to challenges and opportunities.
The survey is available in the form of an interactive online platform where you can not only take a closer look at different topics – including extensive COVID-19 industry insights – but also use the dashboards to choose from over two million different points of view.
The key GAES 2020 highlights are as follows:
Industry politics: 83% of execs agree that regulators and industry policies are driving technological agendas, while subsidy strategies and tax breaks will become even more essential in a post COVID-19 world.
COVID-19: People will move away from public transport and may be willing to spend more money to feel safe. In China, for example, we have already seen an increase in demand in the high-end and low-end passenger vehicle segments due to the panic-like fear of disease.
Regional shifts: 76% of executives agree that by 2030 less than 5% of global car production will occur in Western Europe. Some experts believe it is likely to even further increase due to COVID-19’s greater impact on the automotive industry in Western Europe. Others believe that the disruption from COVID-19 to supply chain and distribution may, in fact, reverse this trend and we will see increased focus on localised manufacturing in the markets where the cars are sold to consumers.
Future of combustion: multiple drivetrain technologies will co-exist alongside each other – global execs believe in a fairly even split of BEVs (30 %), Hybrids (25 %), FCEVs (23 %) and ICEs (23 %) by 2040. For the first time in the history of our survey, execs think that already by 2030 the largest share of vehicles will not be powered by an ICE.
Customer centricity: Customer mobility decisions will be driven by data privacy & security, TCO, and a seamless and hassle-free mobility experience.
Competition: Post COVID-19 consolidation. Due to tough post-COVID-19 market conditions and even greater complexity in the automotive industry, with huge investments, and especially customer-oriented services evolving at record-breaking speed, this new survey continues to report what it has for years: it is a misconception that traditional mobility players can act alone and still cover the entire value chain single-handedly.