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Omnichannel in Russian retail
Omnichannel in Russian retail
KPMG analysis
KPMG analyzed the extent of adoption of omnichannel elements by 70 major online stores that have at least two sales channels, according to E-Commerce Index TOP-100 2017* rating. The results of our analysis will help companies compare to their key competitors and form an understanding of the customer experience elements that need further development.
© 2020 KPMG. KPMG refers JSC “KPMG”, “KPMG Tax and Advisory” LLC, companies incorporated under the Laws of the Russian Federation, and KPMG Limited, a company incorporated under The Companies (Guernsey) Law, as amended in 2008.