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Omnichannel in Russian retail

Omnichannel in Russian retail

KPMG analysis

Elena Ustyugova

Partner, Management Consulting, Head of Strategy and Operations

KPMG in Russia


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KPMG analyzed the extent of adoption of omnichannel elements by 70 major online stores that have at least two sales channels, according to E-Commerce Index TOP-100 2017* rating. The results of our analysis will help companies compare to their key competitors and form an understanding of the customer experience elements that need further development.

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