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Omnichannel in Russian retail

Omnichannel in Russian retail

KPMG analysis

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KPMG analyzed the extent of adoption of omnichannel elements by 70 major online stores that have at least two sales channels, according to E-Commerce Index TOP-100 2017* rating. The results of our analysis will help companies compare to their key competitors and form an understanding of the customer experience elements that need further development.

© 2020 KPMG. KPMG refers JSC “KPMG”, “KPMG Tax and Advisory” LLC, companies incorporated under the Laws of the Russian Federation, and KPMG Limited, a company incorporated under The Companies (Guernsey) Law, as amended in 2008.

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