Transforming for growth: Consumer business in the digital age
Working with KPMG International and The Consumer Goods Forum (CGF), Oxford Economics conducted an online survey of 469 senior executives from food, drink, and consumer goods manufacturers and retailers worldwide. The survey was conducted during April 2014, supplemented by executive interviews with select CGF members in May 2014.
This Survey is intended to provide consumer executives with the data and insight they seek to benchmark their companies’ priorities against those of their peers.
Select from the list of topics below to reveal strategic priorities and areas of focus for 469 senior executives at the world’s largest consumer companies in the year ahead.
The need to better integrate data analytics into nearly every facet of the conception, development, manufacture, and sales of retail goods and services has gained widespread recognition, and companies are now just beginning to truly understand the deep and long-term implications of this rapid shift.
Data and channel convergence are driving business model transformation
Executives may be overconfident in their ability to protect data
Highly optimistic companies may need to assess their ability to support growth
Emerging markets continue to offer companies immense opportunity
Collaboration among suppliers and retailers is required to achieve greater transparency
Companies are collaborating to address industry-wide issues
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