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KPMG’s Global Automotive Executive Survey 2013

KPMG’s Global Automotive Executive Survey 2013

The report provides a comprehensive insight into the views and strategies of the main industry players and looks at the key issues such as environmental challenges, growing urbanization, changing customer behavior and the increasingly globalized nature of competition.


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The main findings indicate that:

  • Cost keeps fuel efficiency prime factor in purchasing decisions
  • Emerging markets trend toward upscale vehicles; in mature markets: downsize
  • Consumers are not embracing battery driven cars, with plug-in hybrids seen as the next big thing, and automakers continuing to invest in ICE (internal combustion engine) optimization
  • Mobility solutions offer a real alternative to car ownership
  • Online dealership activity will continue to rise, with multi-brand dealerships set to dominate
  • Emerging and mature markets are converging in terms of quality, safety and reliability, while BRIC manufacturers will soon export significant numbers of vehicles
  • BRIC manufacturers are heading for South East Asia and Eastern Europe as a hub to enter the mature markets
  • Japan, Germany, US, Korea, Spain and France all have a high risk of overcapacity
  • Manufacturers are focusing on new technologies whereas suppliers are interested in operations
  • Responsibility for new technological building blocks will be shared among a diverse set of competitors
  • Vehicle manufacturing will remain the prime source of profits – especially in the BRICs


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