KPMG analyzed the situation with social and digital media use to target holiday shoppers in USA, UK and Australia.
While m-commerce and e-commerce are flourishing, many brands are still unclear about how to utilize social media effectively.
Thus, while fast-evolving digital platforms (internet, mobile and social media) offer retailers an abundance of opportunities to connect with customers, retailers must be strategic in their efforts to effectively leverage these platforms to their full potential.
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