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KPMG released Issues Monitor: Retail

KPMG released Issues Monitor: Retail

KPMG analyzed the situation with social and digital media use to target holiday shoppers in USA, UK and Australia.

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While m-commerce and e-commerce are flourishing, many brands are still unclear about how to utilize social media effectively. 

Thus, while fast-evolving digital platforms (internet, mobile and social media) offer retailers an abundance of opportunities to connect with customers, retailers must be strategic in their efforts to effectively leverage these platforms to their full potential.

© 2020 KPMG. KPMG refers JSC “KPMG”, “KPMG Tax and Advisory” LLC, companies incorporated under the Laws of the Russian Federation, and KPMG Limited, a company incorporated under The Companies (Guernsey) Law, as amended in 2008.

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