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Retail Horizons: Benchmarks for 2011, Forecasts for 2012

Retail Horizons: Benchmarks for 2011, Forecasts f...

For the past ten years, the National Retail Federation (NRF) Foundation has published Retail Horizons, a detailed overview of the current state of retail, as well as insights into the strategies retailers will employ for the year ahead.


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The report summary is captured by conducting a detailed survey of retail executives and subject matter professionals covering nine key topics:

  • General/Financial
  • Store and Field Operations
  • eCommerce
  • Supply Chain Management
  • Merchandising
  • Marketing and Advertising
  • Customer Insight
  • Human Capital
  • Information Technology

This year’s edition of Retail Horizons: Benchmarks for 2011, Forecasts for 2012, sponsored by KPMG, includes responses from 247 executives covering 128 North American retail companies. The companies vary in terms of size, merchandise assortment, and distribution channels used. Participants also represent segments across the retail industry, including department and specialty stores, supermarkets, restaurants, and online companies.

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