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Consumers and Convergence V: The Converged Lifestyle

Consumers and Convergence V: The Converged Lifest...

KPMG’s survey of consumer trends in digital technology, communications and e-commerce was conducted in the spring of 2011 and surveyed 9,600 consumers ranging in age from 16 to over 65, in 31 countries.


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The surveys were conducted online, except in Nigeria and Saudi Arabia where telephone interviews were conducted. All respondents had to own either a laptop/notebook computer, tablet computer, smartphone or mobile phone. Data was weighted against mobile phone subscribers in each country to provide a more relevant population sample. Results have been compared across regions and age groups, and to prior year surveys where applicable.

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