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Consumers and Convergence V: The Converged Lifestyle
Consumers and Convergence V: The Converged Lifest...
KPMG’s survey of consumer trends in digital technology, communications and e-commerce was conducted in the spring of 2011 and surveyed 9,600 consumers ranging in age from 16 to over 65, in 31 countries.
The surveys were conducted online, except in Nigeria and Saudi Arabia where telephone interviews were conducted. All respondents had to own either a laptop/notebook computer, tablet computer, smartphone or mobile phone. Data was weighted against mobile phone subscribers in each country to provide a more relevant population sample. Results have been compared across regions and age groups, and to prior year surveys where applicable.